Rumor has it over at TechCrunch that Apple is working on some type of search engine.
If you think about it, the idea is not so far-fetched: Apple’s Safari browser has 6-7% market share
and currently uses Google exclusively as the search engine for both the
standard and mobile versions on the iPhone and iPod. Through the maligned MobileMe,
Apple has a suite of personal productivity tools that bring more
traffic to them on a daily basis, which means there is a lot of
searching going on without a lot of monetization on Apple’s part,
according to Michael Arrington.
Plus, there’s the Android factor.
Google’s Android-y competition
to the iPhone is not to be ignored. Arrington notes that Google CEO
Eric Schmidt, who sits on Apple’s board of directors, usually sits out
of discussions involving Apple’s mobile strategy.
Big hole in the theory, though: if, in fact, Apple were building a
search engine, where are all the search expert and engineer hires? No
one’s losing any bodies to Apple…yet.
Plus, Apple is on the receiving end of considerable fees from Google
for search marketing money earned from Safari — and without an
advertising business, too, Google would still be relied upon.
So it looks like there’s no full-scale search momentum going on at
Apple — but for a company built around innovation and UI (and
marketing), perhaps this is working toward a new interface built around
search.
What do you think?